Pudgy Penguins has grown into a unique project that successfully bridges Web2 and Web3 through a "de-cryptofication" strategy following Luca Netz's acquisition in 2022. Rather than prominently featuring its NFT project status, it approached the market as a cute penguin character IP, building social media influence that surpasses Disney and Pokémon. Through this strategy, the general public naturally consumed the brand without realizing Pudgy Penguins was a blockchain-based project, proving this to be the most effective approach for crypto mass adoption.

The launch of the $PENGU token and development of Abstract chain demonstrate that Pudgy Penguins has evolved beyond a simple NFT collection into a comprehensive Web3 ecosystem. By expanding its community from 30,000 NFT holders to over 600,000 token holders, it has taken a step closer to its vision of building a "global community of billions," and Abstract is expected to become the key infrastructure for onboarding the massive Web2 community that Pudgy Penguins has built into Web3.

Pudgy Penguins is also actively attempting to enter traditional financial markets that crypto-native IPs have previously struggled to penetrate. Based on the universal appeal of penguin characters that transcends age and culture, a licensing model that shares economic value with the community, and its unique positioning spanning both Web2 and Web3, Pudgy Penguins is showing potential to grow into the next-generation global IP succeeding Disney.