AbstractCrypto is moving past its tech-obsessed, ideology-driven era into a new chapter where real users and practical applications take center stage. The breakout success stories of 2024 make it clear: the era of mainstream crypto applications has finally arrived.
Abstract's marketing machine is designed to amplify blockchain's inherent network effects. It's a simple but powerful cycle: content creators attract new users, the expanding user base draws in more applications, which in turn brings more creators and users - creating a self-sustaining growth engine.
Abstract's ecosystem is driven by two core mechanisms with distinct purposes: the marketing funnel focuses on user acquisition and conversion through a streamlined onboarding process, while the incentive flywheel creates a self-reinforcing network effect by aligning the interests of all ecosystem participants for sustainable growth.
The Abstract Portal serves as a unified platform for streaming, trading, and rewards, while their protocol-level account abstraction through AGW enables users to access all services with a single account - delivering the seamless experience users have been waiting for.
Abstract's incentive flywheel acts as the engine driving ecosystem growth. The XP system functions as a comprehensive on-chain reputation mechanism, while Panoramic Governance aligns participant interests by effectively distributing both sequencer fees and token emissions.
Abstract isn't just building another blockchain – they're writing a new playbook that prioritizes user experience and network effects over technical specifications. Their success could mark a next phase for crypto, showing whether the industry can finally bridge the gap to mainstream adoption.
Abstract is a Layer 2 blockchain developed by Igloo, the company behind Pudgy Penguins. With a mission to bring more users into the on-chain ecosystem, Abstract positions itself first and foremost as a "consumer blockchain." While it's often discussed in terms of technical features like ZK rollups or through the lens of Pudgy Penguins' success in crypto, Abstract's core value lies in their GTM strategy and carefully designed flywheel dynamics.
At its heart, Abstract is a creator platform and App Store, built on top of native financial infrastructure and incentive mechanisms provide by blockchain. Just as Apple's App Store sparked the mobile app revolution, Abstract aims to be both the platform and gateway that drives Web3 into the mainstream.
What makes Abstract compelling is both the timing and their approach: the crypto industry has reached a maturity point where consumer applications can flourish, and Abstract has strategically positioned itself to capture this emerging opportunity. As the next wave of crypto shifts toward consumer products and applications, Abstract is uniquely positioned to expand the total addressable market of consumer crypto.
Tobi Lütke, a founder of Shopify, once shared that early VCs rejected him citing the small TAM of online stores. What they missed was how Shopify itself would expand the market by lowering barriers to entry. At the time, there were only 40-50 thousand online stores; today, Shopify alone hosts millions.
“You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.”
Tobi Lütke, Founder of Shopify
Today's consumer crypto landscape faces similar challenges and opportunities. Genuine consumer services in crypto remain scarce. The barriers to wider adoption are clear: poor user experience, limited distribution channels, and unsustainable incentive structures. These are precisely the challenges Abstract aims to solve. Like Shopify, Abstract's potential shouldn't be measured by the current size of crypto consumer services, but by the new markets they could create.
Abstract is stepping into uncharted territory in crypto, solely focusing on building a platform that can effectively connect users with applications. Since their initial announcement last year, they've built and launched a fully integrated platform with trading, streaming, and rewards in just 5 months with a fraction of the funding - many of which have taken years and tens of millions in capital to achieve similar milestones.
Can they finally realize crypto's long-awaited dream of "mass adoption"? This article examines the crypto industry's current inflection point and explores Abstract's vision and strategy for making it a reality.
In the 15 years since Bitcoin's creation, the crypto industry has been driven by ideological principles - decentralization, transparency, and censorship resistance. The space has also invested heavily in technical innovations, from zero-knowledge proofs to hyper-scaling chains and modular blockchains. While these advances have built crucial foundations for the industry, they've often felt disconnected from everyday users' lives.
Most innovations have prioritized technical capabilities or ideological values, missing opportunities to address practical user needs and interests. As the industry poured resources into developing new chains and technologies that could generate buzz, services that could deliver tangible value to users took a back seat.
But 2024 marks a shift in this pattern. The focus is finally turning toward real user value and product development. The past year has showcased impressive achievements across various applications:
During the U.S. election period, Polymarket surpassed $2 billion in monthly trading volume and attracted over 50,000 daily users. Traditional media regularly cited it as a more reliable indicator than conventional polls.
Pump.fun, which catalyzed Solana's memecoin frenzy, launched more than 7 million tokens within its first year. Since its debut, Pump.fun has generated over $50 million in revenue and maintains 200,000 daily active users.
Telegram's mini-game ecosystem experienced explosive growth, with Hamster Combat reaching over 200 million users and droving more than 10 million TON wallet activations in just three months.
Moonshot, selected as the launch platform for Trump meme coins, brought in over 400,000 new users within 24 hours of the token launch and quickly claimed the top spot among finance apps in the U.S. App Store.
Virtuals Protocol, the AI agent launchpad on Base, has facilitated the launch of more than 17,000 agent pairs and generated over $45 million in protocol revenue.
These examples demonstrate that individual applications can achieve market impact and revenue comparable to or exceeding major L1/L2 networks. The ecosystem has seen many other innovative ventures breaking away from traditional applications in crypto - from social networks like Farcaster and Lens Protocol, to social trading platforms like Fantasy.top, creator platforms like Zora and Rodeo, and market analysis tools like Kaito.
What's more significant than their individual successes is that they've proven the viability of services targeting users and product even in the crypto industry. They've established multiple success cases that deviate from crypto's traditional playbook of better network, databases and bonding curve, showing that different approaches can thrive. They've inspired a new generation of crypto founders, leading to a surge of innovative applications.
Source: X(@QwQuao)
The timing is particularly favorable for consumer applications to emerge. Infrastructure development for next-generation applications has reached maturity, and technical limitations can no longer be used as an excuse for low penetration. Transaction fees on major L2s and high-performance L1s have become negligible, and transaction processing speed across most chains has become fast enough that users don't notice any delays.
The barriers to entry are steadily falling as user experience continues to improve. Intimidating technical elements like seed phrases and private keys are being abstracted behind user-friendly interfaces, while mobile apps are now matching the polish and ease-of-use that users expect from traditional Web2 services.
The onchain ecosystem has also reached a singular point. Previously, the limited number of organic users and liquidity made external support and artificial growth essential. This explains why the crypto industry desperately awaited the entry of traditional corporations and institutions in 2020 and 2021. Now, the ecosystem has reached a critical mass, where it can create significant impact with just onchain users. In fact, we're seeing more cases of crypto-native services like Polymarket and $TRUMP memecoins expanding into mainstream user bases.
The regulatory environment and public perception are also expected to improve following Trump's election. This could positively impact not just the U.S. but crypto's overall status and development potential globally. As technical capabilities, user experience, market size, and regulatory environment all trend favorably, the crypto industry is entering a period where consumer services can finally flourish.
Source: 10 Years of App Store
When Apple launched the App Store in 2008, its landscape was dominated by simple games and entertainment apps. Over time, social platforms like Facebook and Twitter gained prominence, and finally, practical applications like banking and productivity tools became deeply woven into our daily lives.
Some may criticize crypto's current trends toward memecoins and AI agents, as the industry abandoning its ideals for short-term gains. However, this is better understood as a natural progression of how new technology enters the market.
While blockchain and Web3 present bold visions for the future, from a consumer perspective, the crypto industry is just emerging from its experimental phase - much like beer simulators and talking tom era of App Store. The path to mainstream adoption of technology is often path-dependent and gradual, requiring a step-by-step approach rather than an immediate leap to sophisticated applications.
"Consumers are driven by fun, social experiences and profit-seeking–not the urge to experiment with database architectures, which has largely defined blockchain adoption so far. Blockchains today have the same number of users as the internet did in 1998. The challenge now is crossing the chasm to mainstream adoption.”
Luca Netz, Founder of Igloo Inc.
Trading platforms, meme coins, and prediction markets have emerged as crypto's natural entry points for broader adoption. Though blockchain's potential extends far beyond these applications, simple and engaging use cases typically lead the way when new technology enters the mainstream. Services with speculative elements are particularly effective at this stage - they spread virally and have low psychological barriers to entry. This is evidenced by platforms like Polymarket, Jupiter, and Pump.fun, which have each attracted hundreds of thousands of new users quickly without requiring deep technical understanding.
Speculation and entertainment are important entry points, but they're just the beginning. Once users enter the on-chain ecosystem and experience crypto's advantages firsthand, they're positioned to discover its deeper value propositions.
Think about how this progression naturally unfolds: A user who comes in through a consumer app might discover they can earn 20% interest by providing liquidity, or find more efficient ways to handle payments and transfers. This organic exploration leads consumer app users to discover DeFi, stablecoins, and media platforms. Much like how mobile technology evolved, crypto has the potential to become an essential part of daily life, eventually encompassing fundamental financial services like online banking, lending, and RWA.
But right now, crypto faces a more immediate challenge: giving users compelling reasons to take that first step - installing a wallet and engaging with the ecosystem. The most effective drivers of adoption across different user groups will be engaging experiences, meaningful social interactions, and clear opportunities to make money.
Abstract's vision and strategy can be explained in this context. By positioning themselves as 'crypto's digital playground' or 'the Disneyland of the internet,' they're creating an approachable entry point. Their plan is straightforward: first attract users through intuitive and engaging services, then gradually introduce them to crypto's broader capabilities.
Their consumer-focused vertical strategy offers two distinct advantages. First, they can optimize their entire technology stack and user experience specifically for consumer services. By hiding technical complexity behind intuitive interfaces, they're removing key barriers that often deter newcomers. Second, having a clearly defined target audience enables more focused and effective marketing efforts. Abstract's goal is to build a loyal user base and ecosystem through this targeted approach, creating a foundation from which they can gradually introduce users to crypto's fuller potential.
Source: X(@AbstractChain)
Abstract is often introduced through technical aspects like "Ethereum Layer 2" or "ZK rollup." Others focus on its connection to Pudgy Penguins, one of crypto's most successful IPs. While these credentials are noteworthy, they don't fully capture what makes Abstract unique as a product.
The core of Abstract lies in what they call their "marketing machine." Unlike general-purpose L1/L2 chains, Abstract is better understood as a consumer application and platform in itself. At its foundation, Abstract can be described as a creator platform that leverages blockchain's financial systems and incentive mechanisms.
Abstract's vision is straightforward: they aim to be a gateway that onboards new applications and users into crypto, creating what they call a "crypto Disney World." However, there are several key challenges that have historically prevented crypto from reaching mainstream users. From the perspective of both new users and applications trying to reach them, these challenges include:
Onboarding
New users face a complex journey - from creating wallets to buying tokens and using bridges. Each chain or app requires different wallets and tokens, forcing users to repeatedly configure settings and transfer funds. This complexity remains one of the biggest barriers to entry.
Discovery
Traditional apps benefit from consolidated distribution channels like app stores or game centers. In contrast, even the most developed blockchain ecosystems lack well-curated channels for discovering and evaluating services. This goes beyond just marketing efficiency - it creates another barrier for new users who struggle to identify which services to use or trust, ultimately limiting crypto's reach to existing users.
Incentives
Most protocols and applications rely on short-term incentives like token airdrops, points or whitelists. While this approach might attract initial users, it often fails to build sustainable ecosystems. More fundamentally, there's a misalignment of interests between ecosystem participants - chain operators focus on maximizing network fees, service providers concentrate on token prices, and users chase short-term gains. This misalignment prevents the ecosystem from developing in a healthy, sustainable way.
These challenges are difficult to overcome through technical solutions or individual applications alone. Instead, they require structural changes and a new platform-level approach to the industry.
Source: The Attention Economy
At its core, blockchain is a platform, and like any platform, its value stems from user and application activity. Abstract has taken this platform-centric approach to heart. Users come to platforms seeking entertainment and profit opportunities, while applications need platforms to reach these users. The platform creates value by facilitating and enhancing these interactions.
Marketing plays an especially crucial role for consumer applications. Unlike B2B services or SaaS products, consumer services like games and social apps can't compete on functionality or efficiency alone. Success depends heavily on reach and engagement - how many people discover the service and feel motivated to participate.
This dynamic is even more pronounced in crypto, where the industry fundamentally operates on an attention economy model with tokenized ownership. User attention directly translates into activity and transactions, which generate protocol fees and token value appreciation. This value creation then attracts more attention, forming a flywheel effect.
The fundamental purpose of Abstract's marketing machine is to channel this attention into their platform and convert it into active users for applications. The machine operates on two key pillars: the 'marketing funnel' and the 'growth flywheel.' These are implemented through their core product stack, Abstract Portal, AGW and Abstract Chain.
Marketing Funnel - Abstract Portal & AGW
The Abstract Portal serves as an integrated platform connecting creators, users, and applications through its streaming-centric interface. Creator content acts as an entry point for new users, who then discover and engage with various crypto applications through the portal. Additionally, the Abstract Global Wallet (AGW) reduces entry barriers by abstracting away technical complexities and providing a Web2-like experience.
Growth Flywheel - XP System & Panoramic Governance
Abstract Chain's XP system and Panoramic Governance act as engines that create positive feedback loops between ecosystem participants through incentives. Panoramic Governance distributes chain revenue to ecosystem participants, who in turn support protocol growth. The XP system encourages sustained participation by rewarding both on-chain and off-chain activities. This structure aligns the interests of protocols, creators, and users, establishing long-term growth drivers for the ecosystem.
Abstract recognized that blockchain is fundamentally a platform business, where competitive advantage lies not in technical differentiation but in distribution capability and network effects. They've translated this insight into their product and strategy.
Source: Abstract
Abstract has made this platform vision tangible through an integrated suite of products. Their platform combines smooth experience through AGW, a slick trading interface, native content streaming capabilities, and an integrated reward system - each of which could be a standalone product. By building these components in-house as part of a unified system, they've created a seamless experience where trading, discovery, and engagement naturally flow together.
What makes this achievement more remarkable is their efficient execution. Abstract has built this entire feature set with a focused team and minimal amount of capital, compared to typical L2 development costs.
Source: X(@PudgyPenguins)
Beyond the technical execution, what makes Abstract's marketing machine particularly promising is the team's proven track record in building vibrant community and successful brand. The success of Pudgy Penguins only scratches the surface of their growth and marketing expertise. The way Luca and the Igloo team built brand value and community engagement demonstrates capabilities that few teams in crypto can replicate.
Source: X(@pet3rpan_)
The team brings together an impressive combination of expertise: Luca's marketing prowess in building crypto's most successful brand, Michael Lee's experience managing gaming communities of hundreds of millions, and Cygaar's technical excellence in developing Frame Chain (now acquired by Abstract). It's significant that these proven experts - each successful in their own field - have come together to focus on consumer crypto
Source: X(@play_witty)
Early results are already showing the effectiveness of Abstract Portal's user acquisition strategy. For example, Witty, a wordle-like game launched alongside Abstract, saw its player base grow by 5x and participation increase by 3x after being featured on Abstract Portal. Other applications like Multiply and Roach Racing Club have also shown remarkable growth by launching in tandem with the ecosystem and leveraging Abstract's support. These early successes demonstrate that Abstract's marketing funnel can provide meaningful growth momentum for applications.
Source: Abstract Portal
One of Abstract's most distinctive features is that it provides its own front-end interface for the chain. Typically, blockchains delegate their front-end layer to external protocols, such as wallets or DEXs. While most chains do have websites, they usually serve as informational pages rather than functional interfaces.
Abstract has taken a different approach by owning and managing all direct user touchpoints. The Abstract Portal serves as the central hub for nearly all onchain activities. Users can create wallets, trade tokens, collect rewards, and discover new applications - all through a single, unified interface. This approach is similar to how Apple manages the iOS ecosystem through the App Store, providing a cohesive user experience.
3.1.1 A Single Unified Experience
The reason why Abstract owns its front-end layer is to provide a curated and integrated user experience. Through the Portal as a single entry point, users can access all services in the crypto ecosystem. Whether trading NFTs, playing games, or consuming creator content - all activities take place in one space. It's similar to visiting a shopping mall where you can browse stores, watch movies, and dine all in one location.
What's particularly notable is how these services are interconnected. Rewards earned from one service are consolidated in the Abstract Portal's rewards section, and while watching a creator's stream, users can instantly purchase interesting tokens or start playing games that catch their attention. While these activities previously occurred independently across different applications, they now flow together seamlessly.
The Abstract Global Wallet (AGW) exemplifies their strategy of hiding technical complexity while enhancing user experience. Instead of dealing with browser extensions or specialized software, users can create a wallet simply by logging in with their social media accounts or email. There's no need to manage complicated seed phrases or private keys. AGW also supports user-friendly features like gas fee sponsorship and session keys.
While other projects have explored account abstraction(AA) before, Abstract brings a key innovation: global consistency. Traditional smart wallets offered convenient features like social login and gas sponsorship, but they had a major drawback. Each application required its own wallet address, forcing users to manage multiple wallets and switch between them as they moved between services.
Abstract addressed this limitation by building account abstraction into the foundation of their protocol. This means users get a single identity that works across the entire ecosystem - one account to access everything. Assets and data move freely between services, creating a fluid experience. While blockchain technology has always promised this kind of seamless interaction, technical constraints have made it difficult to achieve in practice. By implementing AA at the protocol level, Abstract has taken a significant step toward making crypto feel as intuitive as traditional web services.
3.1.2 User Conversion Through Native Streaming
Source: Abstract Portal
One of Abstract's most notable features is its native streaming. For a blockchain project to prioritize streaming might seem unusual, even considering their consumer-focused approach. However, creators and streaming play a role beyond just content production - they act as the lubricant that keeps Abstract's marketing machine running smoothly.
Abstract has developed a staged approach to bringing users into the crypto ecosystem and converting them into active participants. Rather than treating user acquisition as a single step, they've designed it as a connected journey from awareness to engagement. Their marketing funnel consists of three main stages:
Awareness
Users first encounter Abstract through their strongest brands - Pudgy Penguins and Abstract itself. Pudgy Penguins has grown beyond a simple NFT project to become a successful IP, with influence extending beyond crypto-native channels. Their presence in retail stores like Walmart and Target has helped build mainstream brand recognition, creating potential pathways to reach broader audiences.
Consideration
Streaming becomes the key element in the conversion phase. Just as Twitch attracts 25 million Gen Z users monthly, creators serve as bridges bringing new users into the ecosystem. Before actively using onchain services, users can experience them indirectly through streamers' activities. This allows them to naturally discover interesting apps and tokens while exploring the platform.
Conversion
Creators go beyond content production to become sales persons of their ecosystem, naturally guiding users toward applications. The key to making this conversion successful is having an attractive application ecosystem. Despite being in its early stages, Abstract has successfully onboarded various services across categories including games, social, prediction markets, and AI agents. Building an ecosystem with quality applications will remain crucial for success in the consumer space.
Source: Dune Analytics - Abstract Streamers
Furthermore, streaming helps solve the cold start problem of the protocol. Contents of streaming can scale almost infinitely, with few restrictions on topics or hosts. This allows Abstract to maintain consistent user engagement and social interaction in their platform. Even operating in permissioned manner, Abstract attracted 2,000 streamers within its first week, and creators have received over $3 million in tips as of this writing.
The real magic of crypto lies in its tokens and incentives. In fact, the history of crypto could be seen as the evolution of tokenomics and incentive models. While improvements have been made over time, crypto applications still face criticism for their aggressive short-term growth and questionable sustainability. The familiar pattern repeats: users drawn in by airdrops, points, and whitelists tend to disappear once the rewards dry up (Where did all those Blast users go?)
While incentive models based on short-term rewards can be effective for initial user acquisition, they often lead to unintended consequences like bot farming and duplicate accounts. Ironically, this ends up marginalizing genuine ecosystem participants and quality applications.
Smart contract-based blockchain ecosystems have three types of participants: users, applications (smart contracts), and the protocol itself. The long-term growth and sustainability of a platform ultimately depends on building sustainable incentive structures between these participants.
Abstract sought to overcome the limitations of traditional blockchain and application incentive models. They aimed to create a virtuous cycle where genuine user participation generates ecosystem value, which is then distributed back to participants. Rather than viewing blockchain as merely technical infrastructure, they wanted to maximize its potential as a platform business that connects users and applications.
3.2.1 Onchain Reward/Reputation System via XP
Source: X(@AbstractChain)
Abstract introduced their XP system, a new onchain reputation mechanism, to address the limitations of traditional crypto incentive models. The system does more than just award points - it acts as a bridge that quantifies ecosystem participation and contributions, including on and off-chain activities, converting them into meaningful rewards. XP isn't a novel concept in itself; it builds on proven engagement models that we're familiar with from games, credit card rewards, and membership programs. Abstract has optimized these proven progression systems for the blockchain ecosystem.
The key difference in Abstract's XP system is how it defines and rewards participation. Instead of focusing on mundane crypto activities like staking or trading, it rewards actions that actually help build the ecosystem - using applications, learning about the platform, and bringing in new users. Think of it like a video game where you level up by playing the game itself, not by grinding repetitive actions. The system is built to be adaptable, letting rewards flow naturally from user interactions without complicated rules or conditions.
Abstract's XP system targets three types of ecosystem participants, connecting their roles and incentives cohesively:
Users
Users earn XP organically through their everyday platform activities, both on and off-chain. Rather than creating artificial tasks or forced engagement, Abstract lets users accumulate XP naturally as they explore and use services across the ecosystem. By rewarding normal platform engagement instead of complex financial maneuvers or risky trading, the system creates a more accessible path to participation. This natural progression helps foster genuine, long-term user engagement rather than short-term speculation.
Creators
Creators earn XP through streaming and content creation. Abstract's native streaming features make it easy for creators to start broadcasting and interact with viewers. They also earn XP and special badges for introducing new services and organizing community events. This positions creators as valuable ecosystem contributors rather than just promoters.
Developers and Applications
Developers and protocols receive rewards based on their applications' performance. Monthly awards are given across different categories in three tiers, evaluated on their ecosystem impact. Rather than focusing solely on quantitative metrics like trading volume or TVL, the system considers actual user engagement and ecosystem contributions. This structure encourages developers to focus on building quality services rather than chasing short-term liquidity or tokenomics, ensuring that continuous service improvement directly translates to earnings.
Beyond the basic reward structure, Abstract uses badge systems and builder incentives to foster community belonging and sustained motivation.
Ultimately, Abstract's XP system acts as an engine aligning ecosystem participants' interests and driving sustainable growth. Developers create quality services, creators introduce them to users, and users naturally participate - creating a virtuous cycle. This goes beyond short-term gains to reward genuine ecosystem contributors and participants, promoting long-term protocol growth.
3.2.2 Panoramic Governance
Source: Panoramic Governance
For a permissionless blockchain to function effectively, all participants need to fulfill their roles while receiving fair compensation for their contributions. However, most Layer 2 networks currently face an imbalance in value distribution. The interests of the chain's three key participants - users, apps(protocols), and chain operators - often fail to align.
Consider a scenario where an onchain game becomes popular and attracts many users. Users pay transaction fees to play the game, and the game generates substantial activity on the chain. The chain benefits from increased transaction fee revenue. However, neither the game developers who created this activity nor the users who paid the fees share in the chain's success. This structural issue often leads applications to build their own app-specific chains, which in turn creates new problems of high operational costs and fragmented user experiences.
Panoramic Governance is designed to address this imbalance. Its core principle is straightforward: like shareholders receiving dividends based on company performance, chain participants should share in the benefits of ecosystem growth.
Panoramic Governance introduces two key mechanisms to align participant incentives:
Source: Panoramic Governance
Incentivizing Active Participation Through Fee Sharing
For a chain to grow, participants need to do more than just hold tokens - they need to actively engage in governance and contribute to ecosystem development. To encourage this, Panoramic Governance shares the chain's operational fees with governance participants. When users interact with applications, the generated fees flow to sequencers, who then distribute them to 'active governance participants.'
The definition of 'active participation' is crucial here. The system identifies active chain participants through an Active Participation Threshold (APT). Rather than just measuring token holdings, APT evaluates both quantitative metrics (like transaction frequency and volume) and qualitative indicators (such as XP earned and governance votes cast). This system is designed to reward genuine network activity and contributions, not passive token holding or delegation. As a result, sequencer fees flow to those who actively contribute to the network's growth.
Source: Panoramic Governance
Token Emission for Ecosystem Growth
A chain's success ultimately depends on the performance of applications(protocols) on top of it. Even the most advanced infrastructure is meaningless without quality applications delivering value to users. Abstract introduced a token emission system to accurately evaluate and support protocol contributions. Each period, a set amount of network tokens is allocated for growth support, and governance participants vote to determine how these resources should be distributed among protocols.
Abstract has notably implemented a 'Liquid Bounty' system, creating a mutually beneficial model for protocols and governance participants. Through Liquid Bounties, applications can request additional token emissions by offering to share a portion of their created value with governance participants. For example, if a game is generating significant user activity, it can propose a bounty using its own tokens or revenue share in exchange for increased network token emissions. This gives governance participants an opportunity to both share in successful applications' performance and contribute to ecosystem growth.
Source: X(@AbstractChain)
These two mechanisms work together to create a positive feedback loop among protocol participants. User activity generates fees, which are distributed to governance participants. These participants then support protocols that create the most value, enabling protocols to provide better services. The result is a structure where chain growth benefits all participants.
Panoramic Governance aims to go beyond simple incentive systems to create a truly participatory platform economy. It cultivates active ecosystem participants rather than passive token holders, and by fairly distributing the value they create, builds a foundation for sustainable growth.
Source: X(@AbstractChain)
Abstract's vision is clear and focused: bring more users into the on-chain world through consumer applications, and help them naturally discover the broader value of crypto. To achieve this, they've designed a creator-centric marketing funnel, built sustainable incentive structures, and developed an integrated platform that dramatically improves the user experience.
The team behind Abstract brings together a remarkable combination of proven capabilities - from building one of crypto's most recognized brands with Pudgy Penguins, to managing gaming communities of hundreds of millions, to developing cutting-edge blockchain platform. Their expertise and track record suggest that Abstract's vision won't remain just a blueprint.
Source: X(@CashBowie)
Just as Abstract's mainnet makes its debut, the crypto market, right on cue, finds itself in severe volatility and uncertainty. But history has shown us that bear markets often breed innovation - after all, it was during the last downturn that Solana's groundbreaking ecosystem took root. Sometimes, periods of quiet provide the perfect canvas for building something of lasting value. The journey of Abstract and consumer crypto is just beginning to unfold. If you believe crypto's potential extends beyond its current horizons, you might not want to bet against Luca and the Igloo team.
Of course, such transformation won't happen overnight. Challenges and hurdles remain, and their vision might seem ambitious to some. Yet these are precisely the obstacles crypto must overcome to reach its next evolution. If Abstract succeeds, it won't just mark the triumph of another chain - it could represent a turning point, ushering crypto into an era of true mainstream adoption.
