Abstract is positioning itself as the consumer blockchain, using fun and culturally resonant experiences to drive mass adoption.

Beneath its playful branding lies a disciplined team known for meticulous execution and high operational standards.

Its full-stack design (from account abstraction to social logins) delivers Web2-grade UX while maintaining the security guarantees of a rollup anchored to Ethereum.

By curating developers and owning the entire user journey, Abstract is building a high-quality, closed-loop ecosystem that prioritizes experience over permissionless sprawl.

The ecosystem is already commercially validated, surpassing $25M in dApp revenue and an $87M annualized run-rate within months.